Colin Kaepernick will be the new face of the 30th anniversary "Just Do It" Nike campaign.
Colin posted the new ad that reads, "Believe in something. Even if it means sacrificing everything. Just do it."
This campaign will likely face controversy, as some people do not see Kaepernick as a hero of any sort. A poll last week showed 54 percent of respondents deemed kneeling during the anthem "inappropriate," while 43 percent called it "appropriate."
Meanwhile, NFL owners approved anthem rules in May that would force players to stand on the sideline or remain in the locker room during the anthem. Teams with players who did not comply with the new policy would be subject to league fines, while teams could hand out individual punishment.
Those guidelines are on hold, however, as discussions between the NFL and the NFL Players Association continue with the 2018 season set to start Thursday night.